Sell on Walmart from India
US #2 by GMV after Amazon. Stricter onboarding but less crowded — strong for everyday essentials and household categories.
Fees breakdown
What Walmart actually charges sellers, by line item.
Referral fee: 6–15% by category, comparable to Amazon.
No subscription fee — flat referral only.
WFS (Walmart Fulfillment Services) fees: $3.45–$9+ per unit, similar to FBA.
Account requirements
What an Indian brand needs in place before applying.
Existing track record on another marketplace (Amazon, Shopify, eBay) — Walmart requires demonstrated sales history.
US business entity strongly recommended.
GTIN/UPC for all listings — no exemptions.
Key gotchas
The things that catch every first-time seller. We fix them at set-up.
- Approval is gated
Walmart manually reviews seller applications. Rejection without an existing track record is common; lead time from application to approval is 4–8 weeks.
- Item-page algorithm is different
Walmart’s search rewards completeness scores (attribute coverage) more aggressively than Amazon. Listings need to be 95%+ complete to rank.
Prohibited or restricted categories
Walmart doesn’t allow or heavily restricts these.
Frequently asked questions
What Indian sellers ask us most often about Walmart.
Can Indian sellers sell on Walmart?
Yes — Walmart Marketplace accepts foreign entities but requires demonstrated sales history on Amazon, Shopify, or eBay before approving. Onboarding is gated; expect 4–8 weeks from application to live listing.
How does Walmart compare to Amazon for Indian sellers?
Walmart referral fees (6–15%) are comparable to Amazon. There is no monthly subscription. The traffic is roughly 20–30% of Amazon US in most categories, but the seller competition is lighter. Attribute completeness scores matter more than on Amazon.
From our Insights
Long-form playbooks for Walmart.
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Read playbook → - How to Sell on Amazon USA from India: A 2026 Step-by-Step Guide
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Read playbook →
Plan your launch on Walmart.
We’ve listed hundreds of SKUs across Walmart from India. Free 30-minute call to map your timeline, costs, and the realistic first 90 days.