Sell from India to United Kingdom.
Decoupled from the EU since Brexit but still the most accessible English-language European market. Strong demand for premium beauty, food, home, and gifting.
Marketplaces we operate in United Kingdom
One contract with ScalerLabs. 3 storefronts where it counts.
The European gateway, decoupled from EU since Brexit. Strong for premium gifting, beauty, and home categories from India.
US, UK, DE. Lower fees than Amazon. Strong for limited drops, refurb, collectibles, and high-margin niche categories.
Your own .com. Where long-term brand equity lives, paired with marketplaces. We build it on Shopify Plus or Basic, depending on scale.
Key regulations
What an Indian brand has to comply with to list in United Kingdom.
UKCA marking replacing CE for most regulated goods (electrical, toys, PPE) — phased in post-Brexit.
Responsible Person on UK soil required for cosmetics (UK SCPN portal).
UK food business registration required for food sellers.
BRC (British Retail Consortium) standards expected for premium retail listings.
Import duties
How customs treat India-origin goods entering United Kingdom.
UK import duty rates from India are mostly 0–12%, varied by HS code. Textiles and footwear can hit 16–17%.
Customs entry needs an EORI number (GB prefix).
No de minimis threshold — VAT is due from the first £0.01, but Amazon collects on B2C shipments below £135.
Sales tax / VAT / GST
The indirect-tax landscape for D2C sellers in United Kingdom.
VAT: 20% standard, 5% reduced, 0% on children’s clothing, books, and some food categories.
Non-UK FBA sellers must register for UK VAT from their first sale (no threshold).
Above £85k turnover (resident sellers) VAT registration is mandatory regardless.
Payment gateways
What we connect for marketplace payouts and DTC checkout.
- Shopify Payments
Available in GBP; standard 1.5–2% rate.
- Stripe UK
For custom checkouts.
- Payoneer GBP receiving
For Amazon UK payouts back to India.
Logistics partners
Our standing logistics relationships for United Kingdom.
- Amazon FBA UK
Three primary fulfilment centres post-Brexit (UK-only stock).
- James and James, Huboo
3PL alternatives for DTC.
- DHL Express, DPD Local
Last-mile options.
From our Insights
Long-form playbooks for United Kingdom from the ScalerLabs ops desk.
- Amazon Seller UAE: Trade Licence Options for Indian Brands
You need a UAE trade licence to sell on Amazon UAE. Mainland, JAFZA, DMCC, RAKEZ — here is which one fits Indian D2C brands.
Read playbook → - Amazon Global Selling Fees from India: Full 2026 Breakdown
Every fee Amazon Global Selling charges Indian sellers: referral, FBA, storage, professional plan, ads, and the hidden costs nobody warns you about.
Read playbook → - How to Sell on Amazon USA from India: A 2026 Step-by-Step Guide
The 8-step playbook Indian D2C brands use to launch on Amazon USA through Amazon Global Selling. Entities, paperwork, listings, freight, ads — what to do, in what order, in what timeline.
Read playbook →
Frequently asked questions
The questions Indian founders ask us most often about United Kingdom.
How to sell on Amazon UK from India?
Register for UK VAT (mandatory for FBA from your first sale), obtain a UK EORI number, set up a UK or multi-currency receiving account (Payoneer GBP / Wise), open Amazon UK Seller Central, file a UKIPO trademark and apply to Brand Registry, and prepare UK-English listings. Cosmetics need a UK-based Responsible Person on the label; toys need an authorised representative.
Do I need to register for VAT in the UK?
If you use FBA in the UK or store goods in a UK warehouse, you must register for UK VAT from your first sale — no threshold for non-UK sellers. UK VAT is 20% standard, 5% reduced, 0% on children’s clothing and books.
Does my UK Amazon account work for the EU after Brexit?
No. Brexit decoupled the UK from the EU, so UK FBA inventory does not ship to EU customers (and vice versa). You need separate UK and EU stock pools, plus a UK VAT registration for the UK and at least one EU VAT registration for Pan-EU FBA.
Launch in United Kingdom from India.
Tell us your category and target SKUs. We’ll come back with a realistic shape of the work, costs, and a 90-day launch plan. Free 30-minute call.