Sell from India to United States.
The largest e-commerce market for Indian D2C brands. Amazon, Walmart, eBay, and a mature DTC channel — backed by a $5T retail market and 280M online shoppers.
Marketplaces we operate in United States
One contract with ScalerLabs. 4 storefronts where it counts.
The flagship Amazon marketplace. ~$540B annual GMV, ~310M active customers, highest brand visibility for Indian D2C abroad.
US #2 by GMV after Amazon. Stricter onboarding but less crowded — strong for everyday essentials and household categories.
US, UK, DE. Lower fees than Amazon. Strong for limited drops, refurb, collectibles, and high-margin niche categories.
Your own .com. Where long-term brand equity lives, paired with marketplaces. We build it on Shopify Plus or Basic, depending on scale.
Key regulations
What an Indian brand has to comply with to list in United States.
FDA registration for food, cosmetics, and supplements; most categories require facility registration and product listing.
CPSC (Consumer Product Safety Commission) standards for toys, electronics, children’s goods.
FCC certification for any product that emits or receives RF.
Prop 65 warning labels for products sold in California.
UL listing or ETL marks for electrical products (effectively required by major marketplaces).
Import duties
How customs treat India-origin goods entering United States.
India to US duty rates are set by the US Harmonized Tariff Schedule. Most consumer categories sit at 0–10%; textiles and footwear can hit 15–30%.
De minimis threshold: $800. Shipments under this value clear duty-free, which makes air-freight pilots attractive.
GSP (Generalized System of Preferences) lapsed for India in 2019 — most preferential rates no longer apply.
Sales tax / VAT / GST
The indirect-tax landscape for D2C sellers in United States.
There is no federal VAT/GST in the US. Sales tax is levied at the state level (45 states + DC) and varies from 0% (NH, MT, OR, DE, AK) to ~10% combined (TN, LA, AR).
Marketplace facilitator laws push sales-tax collection to Amazon/Walmart/eBay in most states.
Direct-to-consumer (Shopify) sellers may have nexus and need state-by-state registrations once economic thresholds are crossed (typically $100k turnover or 200 transactions per state).
Payment gateways
What we connect for marketplace payouts and DTC checkout.
- Shopify Payments
Default for Shopify-hosted .com; no transaction fees on Shopify Payments.
- Stripe
Best for custom checkouts and subscription billing.
- Payoneer / Wise
For marketplace payouts back to India.
Logistics partners
Our standing logistics relationships for United States.
- FBA (Fulfillment by Amazon)
Cheapest and fastest for Amazon-only catalogs; we run shipment plans into 9+ FBA hubs.
- WFS (Walmart Fulfillment Services)
For Walmart marketplace orders.
- ShipBob / Deliverr
For multi-channel DTC fulfilment when you sell on Shopify + marketplaces.
- DHL / FedEx air freight
For first-mile India → US.
From our Insights
Long-form playbooks for United States from the ScalerLabs ops desk.
- Amazon Seller UAE: Trade Licence Options for Indian Brands
You need a UAE trade licence to sell on Amazon UAE. Mainland, JAFZA, DMCC, RAKEZ — here is which one fits Indian D2C brands.
Read playbook → - Amazon Global Selling Fees from India: Full 2026 Breakdown
Every fee Amazon Global Selling charges Indian sellers: referral, FBA, storage, professional plan, ads, and the hidden costs nobody warns you about.
Read playbook → - Is Selling on Amazon USA from India Profitable? Real Unit Economics
A category-by-category look at Amazon US profitability for Indian D2C brands — referral fees, FBA fees, ad spend, returns, contribution margin.
Read playbook → - How to Sell on Amazon USA from India: A 2026 Step-by-Step Guide
The 8-step playbook Indian D2C brands use to launch on Amazon USA through Amazon Global Selling. Entities, paperwork, listings, freight, ads — what to do, in what order, in what timeline.
Read playbook →
Frequently asked questions
The questions Indian founders ask us most often about United States.
How to sell on Amazon USA from India?
Open a US LLC, get an EIN, register for Amazon Global Selling, set up a multi-currency receiving account (Payoneer or Wise), open an Amazon US Seller Central account, file your trademark with the USPTO, and apply to Brand Registry. Then create listings, plan freight from India, and either ship to FBA or use a 3PL. Most Indian brands are live and selling within 8 weeks.
Is it profitable to sell on Amazon USA from India?
Yes, for the right category. The US market has ~$540B annual e-commerce GMV and pays premium prices. Indian brands with strong unit economics in beauty, home, kitchen, supplements, and apparel typically see 15–35% contribution margins after Amazon referral fees (15%), FBA fulfilment ($3–$12 per unit), and ad spend (10–18% TACoS). Categories with low ticket price or high return rate are harder.
Do I need a US LLC to sell on Amazon USA from India?
Not technically — Amazon Global Selling allows Indian-registered entities — but a US LLC is strongly recommended. It enables faster disbursement, cleaner US-source income tax treatment, US-domiciled ad accounts, and a much smoother Brand Registry process. We set up Delaware or Wyoming LLCs in 3 weeks.
How much does it cost to start Amazon Global Selling from India?
Set-up is typically $2,500–$5,000 (LLC + EIN + accounts + brand registry + IEC/AD Code). Then plan to fund 3–6 months of inventory (air freight: 6–10× sea cost per unit), professional Amazon plan ($39.99/month), and a $1,000–$3,000/month ad budget for the first 90 days.
What is Amazon Global Selling and how does it work?
Amazon Global Selling is Amazon’s program for Indian sellers to list on Amazon US, UK, EU, UAE, SG, AU, and other marketplaces. You bridge your Indian Seller Central account with international ones, but each region needs its own Seller Central account, tax setup, and (usually) a local entity for best operations. ScalerLabs is an Amazon SPN partner for end-to-end Global Selling launches.
Launch in United States from India.
Tell us your category and target SKUs. We’ll come back with a realistic shape of the work, costs, and a 90-day launch plan. Free 30-minute call.