Sell from India to Germany.
Europe’s largest e-commerce market by GMV. Demanding shoppers, premium price points, and strict compliance — but the highest payoff once landed.
Marketplaces we operate in Germany
One contract with ScalerLabs. 3 storefronts where it counts.
Largest Amazon marketplace in continental Europe. Highest content-quality bar on the platform — German shoppers expect specifics.
US, UK, DE. Lower fees than Amazon. Strong for limited drops, refurb, collectibles, and high-margin niche categories.
Your own .com. Where long-term brand equity lives, paired with marketplaces. We build it on Shopify Plus or Basic, depending on scale.
Key regulations
What an Indian brand has to comply with to list in Germany.
CE / UKCA marking for most regulated goods.
WEEE registration for electronics (ear, EAR-System).
VerpackG (Packaging Act) compliance with LUCID number — required before listing.
BattG (battery law) for any product containing batteries.
Textile labelling: German + at least one EU language, fibre content disclosure.
Import duties
How customs treat India-origin goods entering Germany.
EU CCT (Common Customs Tariff) duty rates — most consumer categories 0–12%.
IOSS scheme makes B2C shipments under €150 frictionless for VAT collection at sale.
For FBA stock, full import declaration and EORI required.
Sales tax / VAT / GST
The indirect-tax landscape for D2C sellers in Germany.
VAT: 19% standard, 7% reduced for select goods.
Mandatory German VAT registration if FBA inventory is stored in DE.
Pan-EU FBA opt-in can auto-trigger DE storage and retroactive VAT registration.
Payment gateways
What we connect for marketplace payouts and DTC checkout.
- PayPal Germany
Critical for German DTC — high share of checkout selection.
- Klarna
BNPL is mainstream in DE.
- SEPA Direct Debit
Bank transfer is common for higher-value purchases.
Logistics partners
Our standing logistics relationships for Germany.
- Amazon FBA DE
Largest Amazon footprint in EU.
- DHL Germany
Domestic last-mile leader.
- Hermes
Cheaper alternative for parcels under 5kg.
From our Insights
Long-form playbooks for Germany from the ScalerLabs ops desk.
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Frequently asked questions
The questions Indian founders ask us most often about Germany.
How to sell on Amazon Germany from India?
Register for German VAT, get an EU EORI number, complete VerpackG (Packaging Act) compliance with a LUCID number — required before listing — register for WEEE if selling electronics, set up Amazon DE Seller Central, and translate listings into German-shopper voice (not machine translation). German shoppers expect high content quality; expect 4–6 weeks of preparation before first listing.
Is VerpackG required before selling on Amazon Germany?
Yes, mandatory before listing. The German Packaging Act (VerpackG) requires every seller placing goods on the German market to register packaging volumes with the LUCID system. Penalties start at €200,000 for non-compliance. Amazon DE will block your listings without it.
What is the VAT rate for Amazon Germany sellers?
Germany’s standard VAT rate is 19%, with 7% reduced for select food and books. Indian sellers using FBA in Germany must register for German VAT regardless of turnover. The Finanzamt issues the VAT certificate (USt-IdNr) and you upload it to Amazon for verification.
Launch in Germany from India.
Tell us your category and target SKUs. We’ll come back with a realistic shape of the work, costs, and a 90-day launch plan. Free 30-minute call.