Sell on Amazon DE from India
Largest Amazon marketplace in continental Europe. Highest content-quality bar on the platform — German shoppers expect specifics.
Fees breakdown
What Amazon DE actually charges sellers, by line item.
Referral fee: 7–15% by category.
FBA fulfilment: €1.85–€8+ per unit.
VAT: 19% standard, 7% reduced for select goods. Mandatory VAT registration for FBA storage in Germany.
Professional plan: €39/month.
Account requirements
What an Indian brand needs in place before applying.
German VAT registration (Finanzamt), VAT certificate, and Amazon-uploaded F22 document.
EORI number issued by any EU member state.
WEEE registration (electronics), Verpackungsgesetz (packaging) registration, BattG (batteries).
Listings in German — machine translation gets surfaced and de-ranked.
Key gotchas
The things that catch every first-time seller. We fix them at set-up.
- VerpackG before first sale
Packaging Act compliance must be completed before listing — including a LUCID number for your packaging volumes. Fines start at €200,000.
- Pan-EU FBA includes DE
If you opt into Pan-EU FBA, Amazon can place inventory in DE on its own — triggering VAT registration retrospectively.
Prohibited or restricted categories
Amazon DE doesn’t allow or heavily restricts these.
From our Insights
Long-form playbooks for Amazon DE.
- Amazon Global Selling Fees from India: Full 2026 Breakdown
Every fee Amazon Global Selling charges Indian sellers: referral, FBA, storage, professional plan, ads, and the hidden costs nobody warns you about.
Read playbook → - How to Sell on Amazon USA from India: A 2026 Step-by-Step Guide
The 8-step playbook Indian D2C brands use to launch on Amazon USA through Amazon Global Selling. Entities, paperwork, listings, freight, ads — what to do, in what order, in what timeline.
Read playbook →
Plan your launch on Amazon DE.
We’ve listed hundreds of SKUs across Amazon DE from India. Free 30-minute call to map your timeline, costs, and the realistic first 90 days.