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Marketplace

Sell on Amazon UAE from India

Closest geographic export for Indian brands. Strong for beauty, food, home. ESMA / NRTL compliance for several categories.

Fees breakdown

What Amazon UAE actually charges sellers, by line item.

Referral fee: 5–15% by category.

FBA fulfilment fees: AED 7–30+ per unit, size-tier based.

VAT: 5% (lowest in Amazon’s footprint).

Professional plan: AED 100/month.

Account requirements

What an Indian brand needs in place before applying.

UAE trade licence (Mainland or Free Zone) — required for the seller entity.

UAE bank account or international receiving account.

ESMA registration for regulated categories (electronics, toys, cosmetics).

Arabic + English listings strongly preferred.

Key gotchas

The things that catch every first-time seller. We fix them at set-up.

  • Trade licence is the blocker

    Unlike US/UK, the UAE marketplace will not accept a foreign-only entity. You need a UAE trade licence, typically via a Free Zone like JAFZA, DMCC, or RAKEZ.

  • Customs strictness

    UAE customs inspect more frequently than EU. Labels, country of origin, and HS codes must match the invoice — discrepancies trigger holds.

Prohibited or restricted categories

Amazon UAE doesn’t allow or heavily restricts these.

Alcohol and pork productsReligious materials of other faithsCosmetics without ECAS (Emirates Conformity Assessment System) registration

Frequently asked questions

What Indian sellers ask us most often about Amazon UAE.

  • How to register on Amazon Seller Central UAE from India?

    Get a UAE trade licence first (Mainland or Free Zone like JAFZA, DMCC, RAKEZ), open a UAE bank account or international receiving account, register with ESMA for any regulated category, and then create the Amazon Seller Central UAE account. The trade licence is the bottleneck — typically 4–8 weeks.

  • What are Amazon UAE seller fees?

    Amazon UAE charges 5–15% referral fee by category, AED 7–30+ per FBA unit, 5% VAT (the lowest in the Amazon footprint), and AED 100/month for the professional plan. Customs duty on India-origin goods is 5% under the GCC Common External Tariff.

  • Do I need a UAE trade licence for Amazon UAE seller central?

    Yes — unlike Amazon US/UK, Amazon UAE does not accept foreign-only entities. You need either a Mainland LLC or a Free Zone trade licence (JAFZA, DMCC, RAKEZ are most common for sellers). Free Zone licences also let you defer customs duty.

From our Insights

Long-form playbooks for Amazon UAE.

Plan your launch on Amazon UAE.

We’ve listed hundreds of SKUs across Amazon UAE from India. Free 30-minute call to map your timeline, costs, and the realistic first 90 days.