Sell on Amazon IT from India
Italy. Smaller volume than DE/FR but less competition. Good early test market for Pan-EU launches.
Fees breakdown
What Amazon IT actually charges sellers, by line item.
Referral fee: 7–15% by category.
FBA: €1.85–€8+ per unit.
VAT: 22% standard. Italian VAT registration for FBA storage in IT.
Account requirements
What an Indian brand needs in place before applying.
Italian VAT registration if FBA stock in IT.
EORI number.
Italian-language listings (translation matters less than DE/FR but still ranks better).
Key gotchas
The things that catch every first-time seller. We fix them at set-up.
- CONAI packaging compliance
Italian packaging consortium contribution is mandatory for sellers placing goods on the Italian market. Often missed during launch.
Prohibited or restricted categories
Amazon IT doesn’t allow or heavily restricts these.
From our Insights
Long-form playbooks for Amazon IT.
- Amazon Global Selling Fees from India: Full 2026 Breakdown
Every fee Amazon Global Selling charges Indian sellers: referral, FBA, storage, professional plan, ads, and the hidden costs nobody warns you about.
Read playbook → - How to Sell on Amazon USA from India: A 2026 Step-by-Step Guide
The 8-step playbook Indian D2C brands use to launch on Amazon USA through Amazon Global Selling. Entities, paperwork, listings, freight, ads — what to do, in what order, in what timeline.
Read playbook →
Plan your launch on Amazon IT.
We’ve listed hundreds of SKUs across Amazon IT from India. Free 30-minute call to map your timeline, costs, and the realistic first 90 days.