Sell on Amazon US from India
The flagship Amazon marketplace. ~$540B annual GMV, ~310M active customers, highest brand visibility for Indian D2C abroad.
Fees breakdown
What Amazon US actually charges sellers, by line item.
Referral fee: 8–15% per category, deducted at sale. Most consumer categories sit at 15%.
FBA fulfilment fee: $3.06–$13+ per unit depending on size tier (standard size, small oversize, large oversize).
Monthly storage: $0.87/cubic ft (Jan–Sep), $2.40/cubic ft (Oct–Dec). Long-term storage surcharges past 365 days.
Professional selling plan: $39.99/month. Required at any meaningful volume.
Account requirements
What an Indian brand needs in place before applying.
Legal entity: US LLC strongly recommended (technically not required, but disbursement, ads, and brand registry all work better).
Tax: W-9 (US entity) or W-8BEN-E (foreign entity). EIN + state sales-tax registration where required.
Payments: US-domiciled bank account or multi-currency receiving account (Payoneer, Wise).
Brand registry: Active US trademark or pending USPTO trademark for protected listings.
Key gotchas
The things that catch every first-time seller. We fix them at set-up.
- Tax nexus by warehouse
FBA inventory in a state can create sales-tax nexus there. You may owe sales tax in 10+ states depending on FBA distribution.
- A9 algorithm rewards velocity
Early sales velocity (first 30 days) heavily influences long-term rank. Inventory stockouts in the launch phase are particularly costly.
- Returns are buyer-friendly
Amazon’s default return window is 30 days, with most accepted reasons. Build a 5–8% return rate into your unit economics from day one.
Prohibited or restricted categories
Amazon US doesn’t allow or heavily restricts these.
Frequently asked questions
What Indian sellers ask us most often about Amazon US.
How to sell on Amazon US from India?
Open a US LLC + EIN, register IEC and AD Code in India, create an Amazon Seller Central US account through Amazon Global Selling, file a USPTO trademark and apply to Brand Registry, write US-English listings, plan air or sea freight to FBA hubs, and launch Sponsored Products. Indian brands are typically live in 6–10 weeks if these run in parallel.
How much does Amazon US charge sellers?
Amazon US charges 8–15% referral fee by category (most consumer categories 15%), $3.06–$13+ FBA fulfilment per unit, $0.87–$2.40 per cubic foot monthly storage, and $39.99/month for the professional plan. Plan on Amazon taking 35–45% of gross at mature TACoS.
Do I need a US LLC to sell on Amazon US?
Technically no — Amazon accepts Indian entities — but a US LLC is strongly recommended. It enables faster disbursement, US-domiciled ad accounts, cleaner Brand Registry, and better tax treatment of US-source income.
From our Insights
Long-form playbooks for Amazon US.
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Read playbook → - Amazon Global Selling Fees from India: Full 2026 Breakdown
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Read playbook → - Is Selling on Amazon USA from India Profitable? Real Unit Economics
A category-by-category look at Amazon US profitability for Indian D2C brands — referral fees, FBA fees, ad spend, returns, contribution margin.
Read playbook →
Plan your launch on Amazon US.
We’ve listed hundreds of SKUs across Amazon US from India. Free 30-minute call to map your timeline, costs, and the realistic first 90 days.