Sell on Amazon UK from India
The European gateway, decoupled from EU since Brexit. Strong for premium gifting, beauty, and home categories from India.
Fees breakdown
What Amazon UK actually charges sellers, by line item.
Referral fee: 7–15% by category. Most categories 15%, computing/electronics 7–8%.
FBA: £2.05–£10+ per unit, size-tier based.
VAT: 20% on B2C; you may need a UK VAT registration if your turnover exceeds £85,000 or you’re a non-UK seller storing goods in the UK (Amazon enforces from day 1 for FBA).
Professional plan: £25/month.
Account requirements
What an Indian brand needs in place before applying.
UK VAT registration if FBA is used or if non-UK seller (mandatory from first sale).
EORI number for customs entry into the UK.
Bank account: UK or multi-currency receiving (Payoneer GBP, Wise).
Brand registry: Active UKIPO or EUIPO trademark.
Key gotchas
The things that catch every first-time seller. We fix them at set-up.
- Brexit decoupled the EU
UK FBA inventory does not ship to EU customers, and vice versa. You need separate UK and EU stock pools — and twice the safety stock.
- Responsible Person required for cosmetics + toys
Indian brands need a UK-based Responsible Person on the label for cosmetics, and an authorised representative for toys. Plan this before listing.
Prohibited or restricted categories
Amazon UK doesn’t allow or heavily restricts these.
Frequently asked questions
What Indian sellers ask us most often about Amazon UK.
How to sell on Amazon UK from India?
Register for UK VAT from your first sale (mandatory for non-UK sellers using FBA), get a UK EORI number, file a UKIPO trademark and apply to Brand Registry, set up Amazon UK Seller Central, and prepare UK-English listings. Cosmetics need a UK-based Responsible Person.
Do I need to register for VAT in the UK?
Yes if you use FBA or store goods in the UK — mandatory from your first sale for non-UK sellers, no threshold. UK VAT is 20% standard.
From our Insights
Long-form playbooks for Amazon UK.
- Amazon Seller UAE: Trade Licence Options for Indian Brands
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Read playbook → - Amazon Global Selling Fees from India: Full 2026 Breakdown
Every fee Amazon Global Selling charges Indian sellers: referral, FBA, storage, professional plan, ads, and the hidden costs nobody warns you about.
Read playbook → - How to Sell on Amazon USA from India: A 2026 Step-by-Step Guide
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Read playbook →
Plan your launch on Amazon UK.
We’ve listed hundreds of SKUs across Amazon UK from India. Free 30-minute call to map your timeline, costs, and the realistic first 90 days.